KFC Streetwise Cheese Top Burger : Love or Hate?

KFC Streetwise Cheese Top Burger is maybe the most hated among the products that KFC Philippines has ever put out. And if you are among the haters, to tell you the truth, save your energy. Hear us out. 😉

KFC Streetwise Cheese Top Burger


First Impressions

When KFC announced that they have a new product, Ken and I, like most of you, chuckled at the sight of their ad. KFC Cheese Top Burger – a burger with cheese on top of the bun instead of in the middle. Sure, that looks weird and sounds funny right?

Still, Ken and I were curious about it. I read people on my network saying it’s a plain ol’ burger, nothing fancy. I mean, c’mon. For Php 50.00 WITH drinks, what do you expect? 😉

The KFC Streetwise Cheese Top Burger - ridiculous, but effective marketing

I had EXACTLY that thought in my head when KFC told us they’ll be delivering Cheese Top Burgers for me and Ken to try. This happened over a month ago, a few days after they released it, and memes about it were everywhere (I know, this is an overdue post). Before this, we were already planning on ordering it for takeout when we go grocery-shopping over the weekend. Good thing they did bring us samples ’cause the KFC branch here in Malabon no longer delivers to our area. The burgers were handed over to us still nice and warm.

First impressions were okay, it’s not messy at all to handle. The cheese is baked on top of the bun, so it’s not like it was just placed on top of it or spread like Cheez Whiz.

Cheese is baked on top of the bun of the KFC Cheese Top Burger

Now, the taste. Ken wasn’t impressed. But, when I asked if he liked it, he said it’s okay, nothing surprising. I guess he still had that thought in his head about how ridiculous this idea was. He finished it off while I took my time to inspect it.

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