Masflex Celebrates 25 Years & Names Nancy Reyes-Lumen As Brand Ambassador

There’s a high chance that if you go into your kitchen right now, you’ll find at least one Masflex product. In our kitchen, I actually saw the knife set that my mom won in a Christmas raffle last year and the non-stick pan that I have been using for almost 5 years now. Masflex has easily become a Filipino household kitchen staple because their products are affordable, high-quality, and really durable. It’s no surprise that they are still number one in the Philippines since the brand was introduced in the country in 1989!

Masflex Cookware and Kitchenware - For the love of cooking

Masflex Cookware and Kitchenware has recently celebrated their 25th year anniversary by introducing their very first brand ambassador, Chef Nancy Reyes-Lumen, or more popularly known as the “Adobo Queen” of the Philippines.

Chef Nancy Reyes Lumen Brand Ambassador for Masflex Cookware and Kitchenware

A food writer, Filipino food advocate, television host, radio personality, and a musical band singer, Chef Nancy is—no doubt—deserving to be the face of the Masflex brand in the Philippines.

Chef Nancy Reyes-Lumen Brand Ambassador for Masflex Cookware and Kitchenware

After Chef Nancy was formally introduced, she demonstrated on how to cook four (4) Filipino heirloom recipes that were handed down to her by her grandmothers, including a dish eponymous to the new President – the Rodrigo’s Roast.

Dishes Cooked by Chef Nancy Reyes Lumen at Masflex Cookware and Kitchenware 25th Anniversary
Rodrigo’s Roast, Lola Mereng’s Adobo sa Beer, Mommy Nena’s Kinulob, and Bibingka Ube and Crepe Cake

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