After what we would consider a brief period of delighting us with their high quality ice cream, Häagen-Dazs is closing operations in the Philippines. They have made this announcement official on their website and on their Facebook page.
We’ve only had Haagen-Dazs ice cream twice – once at the Haagen-Dazs store in SM Mall of Asia and the last time was when we bought their ice cream bars at a grocery store. Though we absolutely love their ice cream, we find it too pricey for us, even on those days when we desperately need a creamy pick-me-up.
And we believe this is the reason why they’re closing their stores here. Pinoys are not keen towards buying ice cream at Haagen-Dazs’ price range when they can be satisfied with a more affordable alternative, like Magnum ice cream that only costs Php 50, or frozen products from Magnolia, Selecta, Nestle and the Korean ice cream brands ( watch out for our upcoming ice cream series ). This is sad news for those who love Haagen-Dazs ice cream. But, I bet we can still buy their ice cream from S&R.
Haagen-Dazs stores in SM Mall of Asia and Robinsons Mall (Ermita) are closing after June 30, 2012. Their Shangri-la Plaza Mall and Eastwood Mall branches will stop operations by August 31, 2012. So, if you want to give them a proper adieu by treating yourself to their ice cream, take note of these dates.
Haagen-Dazs Promo Alert:
As a show of appreciation to everyone who supported Haagen-Dazs here in the Philippines (plus, you wouldn’t want all those ice cream to go to waste, right?), they’re offering some delicious promos for all.