McCormick has proved once again that they know the perfect recipe for an epic party – food, music, arts, and booze – at the first (hopefully, not the last) McCormick Flavor Nation Festival, held at the Activity Center of Bonifacio High Street in Taguig City last May 16, 2015.
McCormick Flavor Nation Festival
Dubbed as the biggest foodie event of this summer, McCormick Flavor Nation Festival was a celebration of more than a decade of the Filipinos’ patronization of the reliable line of products by McCormick. It was obvious: brand recognition was not the target of this this event. McCormick is already a household name, and we’re all familiar with their herbs and spices. In fact, there are usually sections in supermarkets dedicated solely to displaying McCormick products. This gastronomic festivity was actually geared to introducing loyal customers to unique and surprising ways of using McCormick products to elevate the flavors of food and (who knew?) even drinks!
For PHP 150, attendees were each given an Event Passport and a complimentary McCormick Starter Pack loot bag, containing select McCormick products worth PHP 100 and a copy of the February 2015 issue of Appetite Magazine.
Photo grabbed from Jill of @TheFoodScout
The Event Passport gave us access to savor sample size dishes from all 10 participating concessionaires, taste drinks prepared by the resident mixologist, watch live musical performances, and get a chance to win amazing prizes from their on-site raffles and contests.
McCormick Infused Dishes
The first purveyor that I visited was Fived Rice by Chef John Reyes, featuring the chef’s interpretation of the three variants of McCormick Rice Cookers – Biryani Rice, Nasi Lemak Rice, and Hainanese Rice.
My favorite among the three was the Biryani Rice for its appetizing color and bold flavor. Plus, it was topped with raisins and cashew nuts, giving the rice dish an interesting texture.