Categories
Cooking Techniques Events Kitchen Tools / Appliances

Masflex Celebrates 25 Years & Names Nancy Reyes-Lumen As Brand Ambassador

There’s a high chance that if you go into your kitchen right now, you’ll find at least one Masflex product. In our kitchen, I actually saw the knife set that my mom won in a Christmas raffle last year and the non-stick pan that I have been using for almost 5 years now. Masflex has easily become a Filipino household kitchen staple because their products are affordable, high-quality, and really durable. It’s no surprise that they are still number one in the Philippines since the brand was introduced in the country in 1989!

Masflex Cookware and Kitchenware - For the love of cooking

Masflex Cookware and Kitchenware has recently celebrated their 25th year anniversary by introducing their very first brand ambassador, Chef Nancy Reyes-Lumen, or more popularly known as the “Adobo Queen” of the Philippines.

Chef Nancy Reyes Lumen Brand Ambassador for Masflex Cookware and Kitchenware

A food writer, Filipino food advocate, television host, radio personality, and a musical band singer, Chef Nancy is—no doubt—deserving to be the face of the Masflex brand in the Philippines.

Chef Nancy Reyes-Lumen Brand Ambassador for Masflex Cookware and Kitchenware

After Chef Nancy was formally introduced, she demonstrated on how to cook four (4) Filipino heirloom recipes that were handed down to her by her grandmothers, including a dish eponymous to the new President – the Rodrigo’s Roast.

Dishes Cooked by Chef Nancy Reyes Lumen at Masflex Cookware and Kitchenware 25th Anniversary
Rodrigo’s Roast, Lola Mereng’s Adobo sa Beer, Mommy Nena’s Kinulob, and Bibingka Ube and Crepe Cake
Categories
Kitchen Tools / Appliances Product Reviews / Features Reviews

5 Quick Tips for Cooking For One

I’ve been living away from my family for over a year now. I got used to our nanay and Ken cooking our meals at home, so I had to go through a big adjustment when I decided to move out. I’m now staying in a studio condo unit that has a small kitchen with not much wiggle room. In this tiny kitchen, I surprised myself when I realized I can do a lot even with such a tight space.

My tiny kitchen, a place I can call my own hehe

As much as I hate to admit it, when I first started living solo, most days, I relied on food delivery and frozen / processed food. I realized, after a few weeks, that I need to change this because 1) it’s not healthy for me, and 2) it’s been causing a big dent on my expenses. I’ve been wanting to learn more about cooking, but I never took it seriously. I have bookmarks upon bookmarks of different recipes, and yet I’ve only tried making around 10 of them in the past 5 years. Last July, I decided I needed to do something about that, so I’ve been cooking more and enjoying the goodness of home-cooked meals ever since.

Creamy pasta I made for me

I decided to share with you some quick tips for foodies who are like me, living solo, with this desire to cook and eat good food in their own homes. And, maybe soon, I’ll start sharing my own Mhelinamnam recipes. 😀

TIP #1: Invest in quality kitchen tools.

For me, this is vital. You’ll be using your kitchen tools for a long time, so better invest in quality products. Also, look for kitchen tools that will help you come prep time and washing up afterwards.

In my opinion, a non-stick pan is crucial. It doesn’t matter what your cooking skill level is, you must own a non-stick pan. It not only beautifully cooks dishes like fish, meats, eggs (oh my goodness, eggs!) and sauces, but you also minimize your use of oil, making your meals healthier. 🙂

Cooking omelet with my Lock & Lock Hard & Light Black & Silver non-stick pan

Thankfully, I found a non-stick pan that works on my induction stove – the newly-launched Lock & Lock Hard & Light Black & Silver non-stick pan. It’s lightweight, and it promises improved resistance to scratch and corrosion with its 3-coating Dupont Teflon. You can find this in Lock & Lock boutique stores and in leading stores nationwide. Trust me, this is a lifesaver! I am #LockedInLove with it. 🙂

I can now pan-fry meats and seafood without worrying about food sticking to the bottom of the pan. Cleaning up is also easier with this non-stick pan.

Categories
Culinary Journey in Photos Culinary Schools Events Food Business Kitchen Tools / Appliances Promos / Giveaways / Contests Reviews Shopping / Stores

Discover Adventure at Farmers Market Day Tour

For over 40 years, Farmers Market, a landmark at the Araneta Center, has been distinguished as an unparalleled source of fresh meat, seafood, and produce in Metro Manila.  Now they’re setting the bar even higher as they officially launch the Farmers Market Day Tour, a major first in the history of the Philippine market.

Farmers Market Facade at the Araneta Center Cubao

 

Farmers Market Day Tour 

Farmers Market holds its first Farmers Market Day Tour, in participation to the gastronomic feast, “Flavors of the Philippines,” by the Department of Tourism for the whole month of April. This project aims to transform our old and boring market day into a fun and interactive adventure, where you get to discover new things and experience Farmers Market anew.

Farmers Market Day Tour Map

 

Farmers Market for Madrid Fusion

On April 23, Farmers Market will be welcoming the elite chefs featured on Madrid Fusion Manila 2015 - the most anticipated event of the year that will bring together renowned chefs from Spain and the Philippines in a single culinary stage.

Madrid Fusion Manila 2015

I consider myself fortunate for being invited, together with some select local bloggers, to be the very first people to experience the Farmers Market Day Tour before the arrival of the participating chefs and international press for Madrid Fusion. And as an avid fan of local beauty pageants, I was even more delighted to find out that our tour guides will be none other than Pia Alonzo Wurtzbach (Binibining Pilipinas Universe 2015) and Hannah Ruth Sison (Binibining Pilipinas First Runner-Up).

Binibining Pilipinas 2015 Pia Alonzo Wurtzbach and Hannah Ruth Sison for Araneta Center

Categories
Beverages / Drinks Cook Books Cooking Techniques Events Kitchen Tools / Appliances Product Reviews / Features

Russell Hobbs and Chef JP Anglo Mood-Food Cookbook

It’s a fact: more and more Filipino young adults are moving out of their parents’ nest to start living independently. My sister, Mhel, has become one of those people, when she traded her home-based work for an office job in Makati. She rented a studio unit right across her office, sparing herself from the inevitable stress of daily commutes. The major drawback? She misses our Nanay’s delicious home-cooked meals, and after a hectic day at work, she doesn’t have much time for cooking, so she resorts to ordering fast-food and feasting on unhealthy fare. What she and most young, independent professionals need are efficient and reliable pieces of equipment that will help them prepare “lutong bahay” quality food in a short time, like Russell Hobbs‘ small kitchen appliances.

Russell Hobbs Small Kitchen Appliances

Russell Hobbs Small Kitchen Appliances

Russell Hobbs may not be a household name in the Philippines, but it’s considered the number 1 brand in the United Kingdom with its line of innovative and stylish small kitchen appliances. We owe it to its founders, Bill Russell and Peter Hobbs, for revolutionizing the way we enjoy coffee and tea with their invention of the electric kettle and the coffee pot with a keep-warm feature.

 

Mood Food by Russell Hobbs and Chef JP Anglo

Mood-Food Cookbook

Our daily food choices are greatly affected by our mood. When we’re stressed at work or when we’re nursing a broken heart, we always turn to our favorite foods for comfort. With this in mind, Russell Hobbs has decided to collaborate with Chef JP Anglo, who owns the successful Sarsa Kitchen + Bar, in creating a coffee table book with a collection of positively mood-altering recipes that can easily be prepared using Russell Hobbs kitchen appliances. It’s the perfect book for budding cooks, professionals with tight schedules and a tighter kitchen space, or any person who enjoys food!

Chef JP Anglo Introducing Russell Hobbs Kitchen Appliance

Note the visible signs of wear and tear on the kitchen appliances.

Russell Hobbs made an excellent choice in choosing Chef JP as their endorser and collaborator for the cookbook because he truly believes in the brand and he uses their kitchen appliances in his restaurant’s every day operation.