Categories
Cooking Techniques Events Kitchen Tools / Appliances

Masflex Celebrates 25 Years & Names Nancy Reyes-Lumen As Brand Ambassador

There’s a high chance that if you go into your kitchen right now, you’ll find at least one Masflex product. In our kitchen, I actually saw the knife set that my mom won in a Christmas raffle last year and the non-stick pan that I have been using for almost 5 years now. Masflex has easily become a Filipino household kitchen staple because their products are affordable, high-quality, and really durable. It’s no surprise that they are still number one in the Philippines since the brand was introduced in the country in 1989!

Masflex Cookware and Kitchenware - For the love of cooking

Masflex Cookware and Kitchenware has recently celebrated their 25th year anniversary by introducing their very first brand ambassador, Chef Nancy Reyes-Lumen, or more popularly known as the “Adobo Queen” of the Philippines.

Chef Nancy Reyes Lumen Brand Ambassador for Masflex Cookware and Kitchenware

A food writer, Filipino food advocate, television host, radio personality, and a musical band singer, Chef Nancy is—no doubt—deserving to be the face of the Masflex brand in the Philippines.

Chef Nancy Reyes-Lumen Brand Ambassador for Masflex Cookware and Kitchenware

After Chef Nancy was formally introduced, she demonstrated on how to cook four (4) Filipino heirloom recipes that were handed down to her by her grandmothers, including a dish eponymous to the new President – the Rodrigo’s Roast.

Dishes Cooked by Chef Nancy Reyes Lumen at Masflex Cookware and Kitchenware 25th Anniversary
Rodrigo’s Roast, Lola Mereng’s Adobo sa Beer, Mommy Nena’s Kinulob, and Bibingka Ube and Crepe Cake
Categories
American Cuisine Cooking Techniques Desserts / Ice Cream Events Fine Dining Food Business Philippines Recipes Restaurant Features Restaurant Reviews Travel

My US Potato Board (USPB) Potato Safari 3 Experience in Davao City

While everyone was busy with their holiday preparations last December 2015, I, together with other Manila food bloggers, flew to Davao City to join the Potato Safari 3, coordinated by the US Potato Board (USPB), the organization who handles the promotion and marketing for US Potatoes across the globe.

United States Potato Board (USPB) Potato Safari 3

 

About US Potatoes

The third of the Potato Safari began with the Global Marketing Manager of USPB, Susan Weller, giving us a brief and informative introduction to US Potatoes.

Susan Weller Global Marketing Manager of USPB

The potato is an integral ingredient used in cuisines all over the world. It is so versatile that it can be used in appetizers, soups, main entrées, or even desserts. But do you know what the world’s favorite way to eat potatoes? Of course, as French fries!

The most important thing I learned from Susan was that it’s NOT true that fresh local potatoes are superior over frozen potatoes in terms of quality and nutritional content. Frozen US Potatoes are, in fact, a whole lot better because they meet strict FDA and USDA specifications—a reason why they have become the top choice of renowned chefs all over the world.

US Frozen Pototoes from USPB

Categories
Beverages / Drinks Cooking Techniques Events Food Business Press / Media

McCormick Flavor Nation Festival: Feast for the Senses

If you search your cupboard at home right now, there’s a big chance you’ll find a McCormick product just lying around. Their products are true Filipino household staples. McCormick has also played a big part in my home-based pastry business since I use their high-quality food colorings, spices, and extracts to whip up my bestselling cupcakes. These are the very reasons why I immediately accepted their invitation to attend this year’s McCormick Flavor Nation Festival.

Cupcakes by Chef Ken of Certified Foodies for McCormick Flavor Nation Festival

 

McCormick Flavor Nation Festival

Mark your calendars! On May 16, 2015 (Saturday), McCormick Philippines will be hosting their first McCormick Flavor Nation Festival at the Activity Center of Bonifacio High Street in BGC, Taguig.

McCormick Flavor Nation Festival 2015 at Bonifacio Global City Taguig

This summer’s biggest foodie festival will let you experience a one-of-a-kind gustatory adventure with the Flavor Nation Specialty Food Stalls and the Spiced Beverage Bar, where guests can experience a variety of gastronomic dishes and cocktails all infused with McCormick herbs, spices, and meal mixes. There are even stalls that will be pairing their dishes with the 3 variants of McCormick Rice Cookers: Hainanese Chicken Rice, Biryani Rice, and Nasi Lemak Coconut Pandan Rice. Flavored rice? Count us in!

Categories
Beverages / Drinks Cook Books Cooking Techniques Events Kitchen Tools / Appliances Product Reviews / Features

Russell Hobbs and Chef JP Anglo Mood-Food Cookbook

It’s a fact: more and more Filipino young adults are moving out of their parents’ nest to start living independently. My sister, Mhel, has become one of those people, when she traded her home-based work for an office job in Makati. She rented a studio unit right across her office, sparing herself from the inevitable stress of daily commutes. The major drawback? She misses our Nanay’s delicious home-cooked meals, and after a hectic day at work, she doesn’t have much time for cooking, so she resorts to ordering fast-food and feasting on unhealthy fare. What she and most young, independent professionals need are efficient and reliable pieces of equipment that will help them prepare “lutong bahay” quality food in a short time, like Russell Hobbs‘ small kitchen appliances.

Russell Hobbs Small Kitchen Appliances

Russell Hobbs Small Kitchen Appliances

Russell Hobbs may not be a household name in the Philippines, but it’s considered the number 1 brand in the United Kingdom with its line of innovative and stylish small kitchen appliances. We owe it to its founders, Bill Russell and Peter Hobbs, for revolutionizing the way we enjoy coffee and tea with their invention of the electric kettle and the coffee pot with a keep-warm feature.

 

Mood Food by Russell Hobbs and Chef JP Anglo

Mood-Food Cookbook

Our daily food choices are greatly affected by our mood. When we’re stressed at work or when we’re nursing a broken heart, we always turn to our favorite foods for comfort. With this in mind, Russell Hobbs has decided to collaborate with Chef JP Anglo, who owns the successful Sarsa Kitchen + Bar, in creating a coffee table book with a collection of positively mood-altering recipes that can easily be prepared using Russell Hobbs kitchen appliances. It’s the perfect book for budding cooks, professionals with tight schedules and a tighter kitchen space, or any person who enjoys food!

Chef JP Anglo Introducing Russell Hobbs Kitchen Appliance

Note the visible signs of wear and tear on the kitchen appliances.

Russell Hobbs made an excellent choice in choosing Chef JP as their endorser and collaborator for the cookbook because he truly believes in the brand and he uses their kitchen appliances in his restaurant’s every day operation.